General Business Specialization

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Why This Specialization is For You

Flexibility and Business Converge Here.

Just think: You may have more than five careers in your lifetime. It’s no longer enough to become competent in just one area of business. Successful business leaders must understand the varied factors that act upon, and within, any organization. The undergraduate business administration general business specialization allows you to customize your studies and prepares you for work in the public, private or nonprofit sectors.

Business and Entrepreneurship

Business and Entrepreneurship

Program Type

Bachelor of Science
B.S.

Locations/Format

UBalt Campus

Cost

Undergraduate
Tuition and Fees

Requirements

All Degree Requirements

Courses are offered on campus and online. 

120-credits to earn a degree:

  • 38 General Education credits
  • 27 Lower-Division Business credits
  • 31 Upper-Division Business Core credits
  • 15 Required and Elective Specialization credits
  • Guide to Graduation

General Business Specialization

B.S. in Business Administration

Your career will benefit from gaining a broad knowledge of each of the business and management disciplines. Discover how our General Business specialization can prepare you for public, private or nonprofit work ou’ll have a deep understanding of all of the core elements of business.

 

And, if you know that you have a focused interest in a particular industry, we have 11 specializations and concentrations for you to choose from.

Completer's Option

Complete Your Business Administration Program Requirements Entirely Online

 

We offer you the flexibility to customize your B.S. in Business Administration coursework and never step foot on campus. The General Business specialization can help you meet your goals. It’s designed specifically for those who lead busy lives or live and work far from the Baltimore campus. Don’t worry: If you change your mind and want to take a class on campus, you have the flexibility to do so.

 

Explore the Degree Requirements.   

UPCOMING ADMISSION INFORMATION SESSIONS

  • Monday, Dec. 8, 2025 from 6-7 p.m. | Virtual Session | Register
  • Monday, Feb. 9, 2026 from 6-7 p.m. | Virtual Session | Register
UBalt has rolling admissions. Contact Assistant Dean Kathea Smith if you'd prefer a one-on-one conversation.

A BUSINESS DEGREE PREPARES YOU FOR THE REAL-WORLD. 

This degree's adaptability opens many opportunities across corporations, nonprofits, and government agencies. You can explore roles in general management, hospitality management, international business, nonprofit management, project management and more.  

What Our Graduates Do

A specialization in general business equips you with diverse careers across industries. Professionals like account managers, business analysts, and operations managers enjoy the versatility to transition across sectors effortlessly. Here are some of the rewarding roles available with this dynamic specialization:

Common Roles

  • account manager/account executive
  • administrative services managers
  • business development manager
  • cost estimator
  • customer relationship manager
  • industrial production manager
  • logistics manager
  • management analyst
  • quality manager
  • social and community service manager
Dean Raju Balakrishnan and three male Merrick School of Business students

A Message from Dean Raju Balakrishnan

A degree from the Merrick School of Business is more than just a qualification; it's a passport to a world of opportunity.
Raju Balakrishnan, Ph.D. Dean, Merrick School of Business
Read Full Story
 

Specializations and Concentrations

Choose from 11 specializations and concentrations in UBalt's B.S. in Business Administration program.

If you are good at solving complex problems and have an inquisitive nature then accounting might just be the major for you. Whether you're interested in public accounting, corporate finance or government service, an accounting concentration in the B.S. in Business Administration program can open doors to exciting opportunities.

Businesses across all sectors rely heavily on data in today's evolving landscape. The data analytics specialization in the B.S. in Business Administration program offers courses covering analytical processing, business intelligence and data manipulation, and provides you hands-on experience you'll need in your job.

The Early Entry Law specialization (also known as Pre-Law, Business) provides eligible students a pathway to expedite their legal careers. This option aligns with your B.S. in Business Administration program requirements, with the unique feature of completing your senior year as a first-year student in the UBalt School of Law.

Entrepreneurship is in our DNA. Since our founding in 1925, The University of Baltimore has been a hub for innovation and entrepreneurial spirit. Our B.S. in Business Administration with an entrepreneurship specialization is designed to equip you with the skills and knowledge to turn your ideas into reality. By honing your leadership, creativity, communication and accounting abilities, you'll be well-prepared to succeed in any entrepreneurial endeavor.
In today’s highly competitive market, the demand for finance graduates continues to grow. The undergraduate business administration finance specialization uses principles from the fields of accounting, economics and statistics to analyze financial institutions and financial markets.

Just think: You may have more than five careers in your lifetime. It’s no longer enough to become competent in just one area of business. Successful business leaders must understand the varied factors that act upon, and within, any organization. The undergraduate business administration general business specialization allows you to customize your studies and prepares you for work in the public, private or nonprofit sectors. It has a lot of course flexibility including a path to complete all of your business administration requirements and elective, entirely online.

At the center of successful organizations are their people. Make your mark in business while having the knowledge on how to be successful in workplace in areas like staffing, training, compensation, and laws and regulations when you specialize in human resource management.

 

An organization won't prosper if it’s not run effectively. So learn what it takes to get to the top with our B.S. in Business Administration, specializing in management. By understanding strategic planning, financial management and workforce optimization concepts and skills, you’ll be able to thrive in today's competitive business landscape.
If you're passionate about understanding consumer behavior, influencing purchasing decisions, and driving business growth, specializing in marketing in UBalt's B.S. in Business Administration program could be the perfect choice for you.
Real estate is a massive part of our economy—and for people who understand its business complexities, it’s filled with potential. By specializing in real estate and economic development, you’ll be among the exclusive few with access to Maryland’s only undergraduate real estate business program and all the experiences that come with it. 
When Maryland's insurance industry came to us and asked us to offer a specialization in risk management and insurance, we hit the ground running. Learn how this major is helping grow an industry.

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Advising appointments may be scheduled in the Student Success Hub in the UBalt portal.
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